Experience

The Feed Store and The Saloon, Seattle

Owner

 
  • Built, permitted, and operated a neighborhood corner market and cafe specializing in local, healthy food and drinks and a neighborhood bar that further served as a community building hub
  • Conducted all aspects of the businesses from payroll to ordering, customer service, hiring and training employees, taxes, equipment maintenance, events and more
  • Grew a loyal following, creating vibrant community spaces with both businesses
  • More than doubled the number of schools reached by the Foundation’s youth nutrition and cooking education program, saturating the Puget Sound region
  • Established the program in New York City, now reaching students and teachers in more than 100 schools in the nation’s largest school district
  • Increased the program’s impact by improving quality of instruction, updates to curricula, videos, and lesson extensions 
  • Increased awareness among key stakeholders through media outreach, new brand strategy and identity, including logos and new website, presence at local, regional and national food education conferences and events
  • Taught hundreds of nutrition and cooking education workshops in youth classrooms as well as adult programs for teachers, school district personnel and corporate partners
  • Hired and trained more than 20 instructors
  • Created a robust system for tracking and evaluating short and long-term program impact from data collected in pre- and post-workshop quizzes and follow-up surveys with students, parents and teachers
  • Forged strategic and funding partnerships with local and national foundations, Whole Foods, school districts, and private donors

Hyde Communications

Consultant

 

Good Food Strategies, LLC Seattle 

Owner

 
  • Co-founded this mission-driven firm to increase awareness of issues related to food, what we eat, why we eat it, where it came from, how it was produced, by whom and for whom, as a unique gateway to the most pressing issues of our time – environmental sustainability, public health and narrowing the gap between rich and poor
  • Developed communications strategies for new agriculture grantmaking programs at  The David and Lucile Packard Foundation and The Schmidt Family Foundation’s 11th Hour Project
  • Provided policy advocacy and strategic communications to advance the work of dozens of farmers, food businesses, nonprofits, government agencies, and philanthropists working towards a healthier and more sustainable food system
  • Designed and conducted public opinion research including polling, focus groups, and stakeholder interviews
  • Data analysis and reporting to stakeholders
  • Message development, communications strategy and media outreach to increase consumer awareness and sales of sustainably produced, healthy, whole foods

Resource Media, Seattle

Director

 
  • Senior publicist in this organization formerly known as Environmental Media Services based in Washington DC, leading media campaigns on the nation’s first organic standards, marine conservation, efforts to expose the public health threat from toxic chemicals, and wilderness protection campaigns
  • Directed the new West Coast offices, growing Resource Media to include staff in CA, CO, MT, and OR as the communications arm of dozens of issue change campaigns
  • Provided communication services to frame policy change campaigns, train spokespeople, counter opposition and leverage media coverage as a tool to boost decision-maker awareness of critical public health and environmental protection issues

Sierra Club, Washington, DC

Communications Director

 
  • Directed communications for national offices in Washington, DC and San Francisco headquarters
  • Wrote press releases, op-eds, talking points and speeches for president, board chair and senior staff
  • Conducted media trainings and support for dozens of state and regional chapters
  • Participated in national Green Group communications strategy and coordination of multi-group initiatives
  • Media support for president and board chair at Kyoto Global Warming Summit

Fenton Communications, Washington, DC

Publicist

 
  • Developed strategic communications plans
  • Wrote press releases, talking points, and op-eds
  • Conducted media training for spokespeople
  • Pitched stories to reporters and set up press briefings and interviews for spokespeople

U.S. Senate, Washington, DC 

Press Secretary

 
  • Deputy press secretary in the Majority Leader’s office 
  • Press Secretary to U.S. Senator 
  • Primary liaison with reporters, processing interview requests, serving as spokesperson
  • Wrote floor speeches, created issue briefings, press packets, talking points, op-eds
  • Prepped Senators for media interviews

The White House, Washington, DC  

Press Assistant

 
  • Coordinated press corps coverage for press conferences and photo-ops
  • Wrote and distributed press releases
  • Briefed Press Secretary, the President and other senior staff on reporter stakeouts with members of Congress and other visiting dignitaries
  • Traveled as a liaison with the press corps domestically and internationally
  • Processed requests for interviews and news show appearances for senior White House staff